SEO & Digital Marketing Specialist

Job Description / Responsibility

The ideal candidate will possess a deep understanding of modern SEO techniques, marketing funnel strategy, and paid advertising management.

Job Responsibilities:

• Develop and implement effective SEO strategies for websites and landing pages.
• Perform keyword research and analysis to improve organic search rankings.
• Monitor and analyze SEO performance using tools like Google Analytics and Search Console.
• Run and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Generate engaging content optimized for both SEO and user experience.
• Build and manage backlink strategies through outreach and content syndication.
• Prepare monthly reports on marketing campaign performance.
• Conduct A/B testing for landing pages and marketing creatives.
• Stay up to date with the latest SEO, SEM, and digital marketing trends.

Skills Required:

• Advanced knowledge of Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.
• Hands-on experience with Google Ads, Facebook/Meta Ads, and other PPC platforms.
• Excellent understanding of on-page and off-page SEO best practices.
• Proficiency in content marketing and keyword strategy.
• Understanding of HTML, schema markup, and basic web structure.
• Strong copywriting and communication skills.
• Experience with CRM and email marketing platforms is a plus.

Experience Requirements

• 2 to 5 years of experience in digital marketing and SEO.
• Proven track record of growing website traffic and conversions.
• Experience managing budgets and reporting ROI.

Additional Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Ability to work independently and manage multiple projects.
• Analytical mindset with creative problem-solving abilities.